溯.缘户外服务态度真差

自由军人

上个月带2个新朋友去过溯.缘户外买装备。服务还可以，就是有个男服务员服务不怎么在行.....我朋友是新手，所以我都是先介绍他们看小东西，再准备买包鞋等大件的。我朋友看到需要的东西就问我这个价怎么样.........那男服务员听到了，就问我们是不是在隔壁家户外店看过东西来比价的，我一听一头雾水......我就问了哈，隔壁开了家吗！！嘻...嘻...这到是提醒我们了。。（一百多米地方确实新开了家）。<P>［此帖子已被 自由军人 在 2008-9-18 21:18:21 编辑过］</P><p>［此帖子已被 自由军人 在 2008-9-18 21:28:22 编辑过］

kasker

百花齐放，

kasker

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">“转换成本”（</SPAN><SPAN lang=EN-US> Switching</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">）的改变最早是由迈克·波特在</SPAN><SPAN lang=EN-US> 1980 </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">年提出来的，指的是当消费者从一个产品或服务的提供者转向另一个提供者时所产生的一次性成本。这种成本不仅仅是经济上的，也是时间、精力和情感上的，它是构成企业竞争壁垒的重要因素。如果顾客从一个企业转向另一个企业，可能会损失大量的时间、精力、金钱和关系，那么即使他们对企业的服务不是完全满意，也会三思而行。　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">营销专家将转换成本分为八种：　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 1. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">经济危机成本（</SPAN><SPAN lang=EN-US> Economis t Ris k Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">），即顾客如果转投其他企业的产品和服务，有可能为自己带来潜在的负面结果，比如说产品的性能并不尽如人意、使用不方便等；　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 2. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">评估成本（</SPAN><SPAN lang=EN-US> Evaluation Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">），即顾客如果转投其他企业的产品和服务，必须花费时间和精力进行信息搜寻和评估；　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 3. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">学习成本（</SPAN><SPAN lang=EN-US> Learning</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">），即顾客如果转投其他企业的产品和服务，需要耗费时间和精力学习产品和服务的使用方法及技巧，如学习使用一种新的电脑、数码相机等；　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 4. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">组织调整成本（</SPAN><SPAN lang=EN-US> Setup Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">），即顾客转投其他企业，必须耗费时间和精力和新的产品服务提供商建立关系；　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 5. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">利益损失成本（</SPAN><SPAN lang=EN-US> Benefit Los s Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">），即企业会给忠诚顾客提供很多经济等方面的实惠，如果顾客转投其他企业，将会失去这些实惠；　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 6. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">金钱损失成本（</SPAN><SPAN lang=EN-US> Monetary Los s</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">），如果顾客转投其他企业，可能又要缴纳一次性的注册费用等；　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 7. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">个人关系损失成本（</SPAN><SPAN lang=EN-US> Pers onal Relations hip Los s</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">），顾客转投其他企业可能会造成人际关系上的损失；　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 8. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">品牌关系损失成本（</SPAN><SPAN lang=EN-US> Brand</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Relations hip</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Los s</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">）顾客转投其他企业可能会失去和原有企业的品牌关联度，造成在社会认同等方面的损失。　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">八种转换成本又可以归为三类：　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 1. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">程序转换成本（</SPAN><SPAN lang=EN-US> Procedural</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Switching</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">，主要是在时间和精力上），包括以上的经济危机成本、评估成本、组织调整成本和学习成本。　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 2. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">财政转换成本（</SPAN><SPAN lang=EN-US> Financial</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Switching</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">，主要是在经济上），包括以上的利益损失成本和金钱损失成本。　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT size=3><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　　</SPAN><SPAN lang=EN-US> 3. </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">情感转换成本（</SPAN><SPAN lang=EN-US> Relational</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Switching</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">　</SPAN><SPAN lang=EN-US>Cos t </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: &#39;Times New Roman&#39;; mso-hansi-font-family: &#39;Times New Roman&#39;">，主要是在情感上），包括以上的个人关系损失成本和品牌关系损失成本。　</SPAN><SPAN lang=EN-US> </SPAN></FONT></P>

mg美丽心情

<FONT size=3>我是今年开始去溯源的，我还蛮喜欢溯源的，我的装备几乎都在那买，昨天还在哪买了包和地垫，睡袋，那个带眼镜的小伙子还不错，很热情的。</FONT>

红黑两道

<FONT size=6>那个男服务员估计是老板家的亲戚吧<IMG src="images/Emotions/11.gif"></FONT>

lydie

<P>嘿嘿我每次去买东西，服务员的态度都很好呀，也很热情，我选择多久他们就陪我多久。很不错的哟~~店里已经着手处理此事就不要再计较了。嘿嘿~溯。缘得保持好状态哟~~</P>

一招

<P><blockquote><img border=0 src=images/icon-quote.gif> <b>红黑两道:</b><br><FONT size=6>那个男服务员估计是老板家的亲戚吧<IMG src="images/Emotions/11.gif"></FONT></blockquote></P><P><FONT color=#0000ff size=5>有道理</FONT></P>

fh5d5f

超棒唉!!!!!!太好了!!!!支持!!!!!!!!<br><br><br>fh5d5f36878656

in-the-rain7

现在都不敢买东西了